Novikov Asian Menu Prices UK: Novikov is a name that resonates globally with luxury dining, combining an upscale ambiance, high-end service, and gourmet cuisine. Nestled in the heart of Mayfair, London, Novikov Restaurant & Bar offers two distinct dining experiences under one roof: a European-focused menu and an Asian menu. This fusion of culinary styles allows diners to indulge in a diverse range of flavours. Today, we focus on the Asian menu and, more specifically, the pricing structure associated with this prestigious establishment in the UK.
Opened in 2011 by the celebrated Russian restaurateur Arkady Novikov, this Asian-themed dining experience immediately caught the attention of London’s elite and food enthusiasts alike. The Asian restaurant at Novikov emphasizes fresh, high-quality ingredients prepared in traditional and contemporary Asian cooking styles. The influence stretches across various Asian cuisines, with notable nods to Japanese, Chinese, and Southeast Asian culinary techniques.
Novikov’s location in Mayfair, one of the wealthiest and most fashionable districts in London, significantly influences its clientele and pricing. The restaurant’s luxurious decor, featuring lavish use of wood and Asian-inspired elements, and its premium service level contribute to an exclusive experience. However, dining at Novikov does come with a premium price tag.
Price Points and Menu Categories
For those familiar with upscale dining, particularly in central London, Novikov’s Asian menu prices reflect its position within the luxury dining sector. While the prices can be high compared to mainstream Asian restaurants, they are on par with other Mayfair establishments of similar prestige.
Here’s a breakdown of some of the key components of the Asian menu and what you can expect in terms of pricing:
1. Starters (Appetizers)
The appetizers at Novikov’s Asian restaurant serve as an introduction to the creativity and quality of the menu. Fresh seafood, hand-crafted dim sum, and light, flavour-packed salads set the tone for the meal.
Edamame: £6-£8
Soft Shell Crab Tempura: £18-£22
Wagyu Tacos: £30-£35
Prawn Spring Rolls: £15-£18
Seared Tuna Salad: £22-£26
King Crab Salad: £38-£45
The starters offer a variety of textures and flavours. Ingredients like Wagyu beef and king crab are indicators of the premium nature of the dishes. These prices reflect the luxury positioning of the restaurant, where the emphasis is placed on high-quality, often imported ingredients, such as Japanese Wagyu beef and fresh seafood.
2. Sushi and Sashimi
One of the most celebrated aspects of Novikov’s Asian menu is the sushi and sashimi offerings. The sushi is meticulously prepared, with each piece crafted to showcase the freshness and quality of the fish.
Salmon Nigiri: £6-£8 per piece
Tuna Nigiri: £8-£10 per piece
Yellowtail Sashimi: £12-£15 per portion
Uni (Sea Urchin) Nigiri: £15-£18 per piece
Sashimi Platters: £65-£120 (varies depending on selection and portion size)
The sushi section reflects a refined approach, where even simple items like salmon nigiri are elevated with the best ingredients available. The prices for premium sushi like sea urchin reflect the cost of importing such rare and delicate items.
3. Dim Sum and Small Plates
Dim sum is another highlight of the menu, offering small, shareable plates that allow diners to sample various flavours. These dishes are presented with finesse and feature both traditional and contemporary takes on classic Asian bites.
Prawn Dumplings: £12-£16
Duck Spring Rolls: £12-£15
Black Cod Dumplings: £20-£25
Wagyu Beef Dumplings: £22-£28
The use of premium ingredients like black cod and Wagyu beef justifies the higher price point for what are typically inexpensive dishes in a casual dining environment. These dim sum items, however, are prepared with careful attention to detail and often come with creative twists.
4. Main Courses
The main course offerings at Novikov Asian menu continue to showcase the restaurant’s commitment to quality and luxury. The dishes draw from a broad spectrum of Asian culinary traditions, with some leaning heavily into Japanese influences while others highlight Southeast Asian flavours.
Black Cod with Miso: £45-£55
Wagyu Sirloin (100g): £60-£80
Grilled Chilean Sea Bass: £38-£45
Sweet and Sour Chicken: £25-£30
Thai Green Curry with Prawns: £28-£35
Charcoal Grilled Lamb Chops: £35-£45
The Black Cod with Miso, one of the signature dishes, is renowned across London, often cited for its buttery texture and delicate sweetness, while the price reflects both the skill involved in its preparation and the exclusivity of the ingredients. Wagyu beef, another showstopper on the menu, is served by weight, and the 100g price gives diners the opportunity to customize their portion size.
5. Side Dishes
To accompany the main courses, the restaurant offers an assortment of side dishes. These range from simple staples to more elaborate plates that add depth to the dining experience.
The Truffle Fried Rice stands out as one of the most luxurious side dishes, combining the earthy flavours of truffle with expertly prepared rice. While it is priced higher than typical fried rice dishes, the addition of truffle oil or fresh truffle shavings helps justify the premium.
6. Desserts
The dessert menu at Novikov is both creative and indulgent, blending Asian flavours with Western techniques to deliver a sweet conclusion to the meal.
Green Tea Cheesecake: £12-£16
Chocolate Fondant with Matcha Ice Cream: £15-£20
Exotic Fruit Platter: £18-£30
Mango and Passion Fruit Pavlova: £15-£18
While dessert is often a lighter affair at Asian restaurants, Novikov elevates the offerings with rich, flavourful options that combine traditional Asian ingredients like matcha and tropical fruits with classical European desserts.
7. Beverages
In addition to the extensive food menu, Novikov offers a wide variety of drinks, including an impressive selection of sake, wines, and cocktails. The prices for beverages reflect the luxury status of the venue.
Cocktails: £18-£25
Glass of Wine: £12-£30
Bottle of Wine: £50-£500+ (depending on the label)
Sake: £15-£30 per glass / £75-£200+ per bottle
The drink offerings complement the dishes perfectly, and the sake selection is a highlight for those who enjoy traditional Japanese rice wine.
Dining at Novikov’s Asian restaurantis undoubtedly a luxurious experience, and the prices reflect the high quality of the food, service, and setting. While it may not be the most affordable option, it provides a unique experience in the heart of London that is well worth it for those seeking an upscale dining adventure. Whether it’s the expertly prepared sushi, the indulgent mains, or the premium cocktails, Novikov promises a dining experience that embodies luxury at every level.
For anyone in the UK looking to enjoy an opulent night out, the Asian menu at Novikov is a tantalizing choice that blends Asian culinary traditions with the sophisticated flair of one of London’s finest dining establishments.
I am passionate foodie with a deep love for Chinese cuisine and culture. As the driving force behind ChinaCourtBirmingham, she brings her years of culinary exploration and experience to the forefront, offering readers insights into Birmingham’s finest Chinese dining spots. Whether it’s discovering traditional flavors or reviewing modern twists on classic dishes, I dedicated to helping others enjoy the best food experiences. Her attention to detail and authentic approach make her a trusted voice for anyone seeking delicious, quality meals in Birmingham.
